Thursday, April 3, 2008
The world is flat but business is vertical
When it comes to solving large enterprise IT problems we typically offer solutions for the usual suspects: Healthcare, Financial Services, Oil/Gas, and Telecom. If we offer software, services, and training to fix problems then why do we do this in silos? I am sure that most industries face the same exact issues: speed of transaction, security of transaction, and getting more out of less.
Instead of selling to vertical markets we need to sell general solutions for specific needs. If in fact open source is the preference for innovation then we can use this new arrow in our quiver to REALLY understand our customer's needs and adapt our software to them while at the same time turning them from just a customer to an open source contributor.
Customers want to hire and do business with problem solvers and not transactional order takers.